Skincare Market Research | Polita Skincare

ABOUT YOU

First Name *

Last Name

Email Address *

Phone Number

Skin Changes & Current Routine

Have you noticed any changes in your skin over the past year? *Yes, my skin is drier than beforeYes, I’ve noticed more fine lines/wrinklesYes, my skin is becoming more sensitiveYes, I’m noticing more pigmentation/dark spotsNo, my skin has remained consistent

Name any brands you are currently using

How much time do you usually dedicate to your skincare routine? *Less than 5 minutesUp to 15 minutesMore than 15 minutes

Texture Preferences

What kind of texture do you prefer in your skincare products? *Lightweight, gel-based productsRich, creamy texturesOil-based productsNo preference

Do you have any allergies or sensitivities to certain ingredients? *YesNo

Fragrance Preferences

How do you feel about fragrance in your skincare products? *I prefer fragrance-free productsI like light, natural fragrances (e.g., floral, herbal, citrus)I enjoy stronger scents (e.g., sweet, gourmand, or musky)I have no preference, as long as the fragrance is not overpowering

If you enjoy fragrance, which scents do you prefer in your skincare products? *Floral (e.g., rose, lavender, jasmine)Fresh and citrus (e.g., lemon, bergamot, grapefruit)Herbal (e.g., mint, chamomile, rosemary)Fruity (e.g., peach, apple, berry)Woody or earthy (e.g., sandalwood, cedarwood)Sweet (e.g., vanilla, coconut, caramel)No preference

Pricing & Value

How much are you typically willing to spend on a high-quality skincare product (e.g., serum, moisturiser, eye cream)? *Under $30$30 - $50$50 - $80$80 - $120$120+

What factors make a skincare product feel worth the price? (Select all that apply) *Visible resultsHigh-quality ingredientsDermatologist-recommendedLuxury packaging & experienceBrand reputationEthical & sustainable practices

Product Preferences

What type of product would you like to see in a skincare range aimed at adults 30+? (Select all that apply) *Foaming CleanserHydrating serum or moisturisingAnti-aging serum or moisturiserBrightening or pigmentation-targeting serumEye cream for puffiness or dark circlesNeck or décolletage creamFirming or lifting serumExfoliating CleanserOther

What is your most important goal when it comes to skincare? *Reduce fine lines and wrinklesAchieve an even skin toneImprove skin texture and firmnessHydrate and nourish dry skinAddress hyperpigmentation (dark spots, melasma)Treat acne or blemishesMaintain healthy, glowing skin

Product Testing & Feedback

Would you be interested in trying our new skincare products and providing honest feedback? *Yes! I’d love to test the products and share my thoughtsMaybe, I’d like to learn more firstNo, I’m not interested

If you participate in product testing, would you be willing to provide short videos or photos to help educate other women about the products? *Yes, I’d be happy to share my experienceMaybe, depending on the detailsNo, I’d prefer to provide written feedback only

Real Women, Real Skincare—We Need Your Input!

See the collection

FOLLOW US ON

Quick Links